Successful & Effective Marketing of a Small Online Business



The selling of products/services online all requires one ESSENTIAL ingredient: TRAFFIC. Marketing a small business online faces greater challenges such as manpower and budget. However there are some great tools on the market that can effectively improve traffic to your site or affiliate site.

Investing in a good keyword tool is essential for online and offline marketing. A keyword tool can be used to write copy, find niche specific competitive keywords and to plan advertising. Why you may be asking? A good keyword tool can determine what and why people are searching for in relation to your product. Word tracker is the choice of the professional marketer. What I liked about this company, is they provide a FREE keyword-guide which will alter how you market on and offline. If your budget is tight they offer membership for 1 day or 1 month. Or you can look at some of the excellent FREE TOOLS on the market.

A popular technique used by many in the affiliate marketing field is building optimized pages that refer the visitor to the main affiliate site. This technique can be applied to marketing a small business online. There are several software products on the market that will build optimized pages for your main site. Two I particularly like are Traffic Panther and Traffic Hurricane. I personally use Traffic Panther as I found the ease of setting up the software easier with them. They both offer excellent customer support, even to free users. However the Hurricane creates 1000's of optimized pages for your site whereas the Panther only creates 25 per project. Bear in mind the engines can drop your site if they think you are spamming.

Both introduce the technology of RSS, but the Traffic Panther introduces the small business to the power of marketing using Blogs. And how they can be beneficial to your business. So whether you are an attorney marketing your services, selling children’s books online or looking for the secrets of successful network marketing, these techniques can be beneficial to your business online. With these tools you can firstly learn more about your potential customers and then how to get those customers to your sites.






Allow Incoming Links That's Can Increase Web Site Traffic



Would you like to increase your web site traffic and sales? By using a simple web site promotion method, you can get higher placement in search engine listings, which translates to more money in your bank account. If you are willing to do some work, you can get more targeted traffic to your site every month, at zero cost.

Exchanging links with other related web sites can help your rankings with Google, one of the most used search engines on the internet. To get full benefit from exchanging links with other web sites, you must understand the policies of the Google Page Rank system.

In the past, many web sites used a "link farm" page to take advantage of Google's Page Rank system. Link farms (containing listings of all kinds of web sites, with no regard to quality or related subject) have been banned according to Google's current web site qualifications.

Google recommends that important web sites have inbound links from quality, related web sites. Conforming to this rule means your web site will get a higher Google Page Rank (which is a guage of site importance) and higher listings on Google search results pages. This equals more free traffic for you.

An effective link exchange directory should be focused on your web site's theme. If you have a web site that sells pet products, it will not help you to exchange links with an online casino site. Actually, doing so may actually hurt your rankings.

To make your link exchange directory work for you, you'll need to focus on sites that get a decent amount of traffic and relate in some way to your site theme. You can go to www.google.com and download the Google Toolbar to be able to see the Google Page Rank for any site you visit. If you target related web sites with a Page Rank of 4 or higher, your link exchange will have greater impact on your overall ranking with Goggle.

To make exchanging links less work for you, register your website with one of the online link exchange services. Link Partners.com is a good place to start, though there are others you can use. Just submit your site to the proper category and watch the link requests roll in. Now it's your job to research each one to see if you would benefit by exchanging links with them.

Don't be afraid to turn down a link exchange request. A polite note to the sender will be fine, or don't even reply at all. Avoid having unrelated or poor-quality sites in your link directory. You will be penalized by the Google Page Rank system for having unrelated links on your link directory that do not compliment your site theme. The more selective you are when exchanging links the more important your site will be according to Google Page Rank.

Add a link exchange campaign to your web site promotion plan today. Do it correctly and you'll get more free traffic from Google and some clicks from the sites displaying your related link.






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