People are always asking me how I make money online. I’ve been doing it for almost 4 years now and, fortunately, haven’t had to get a “real” job yet (since graduating college). It’s definitely not easy to do, but anyone with some intelligence, creativity, and/or the willingness to do large amounts of research can make a good living on the Web. However, it’s important for beginner to start off small and cheaply. Despite what the marketing “gurus” try to tell you, you really don’t need to spend a lot of money on e-books and software to begin earning a nice income on the internet.

Anyway, here’s an easy and cheap way to create an online revenue stream that I developed for my friends:

1. Choose a profitable topic/theme - There are several ways to do this but one of the easiest is to use Overture’s free bid tool (Tip: It’s always best to choose a topic you know something about…. or at least are very interested in.)

2. Setup a blog - You can use a free one such as Blogger.com or MSN Spaces. This will become your main “site” since it’s really just a way to easily publish content.

3. Start writing high-quality, focused 400-700 word articles DAILY! - This is probably the most important thing you can do for long-term success. You can also use syndicated articles from article directories to “beef up” your site but don’t rely on it. Make sure all articles are based around your site’s central theme.

4. Post your theme-based content to your site/blog on a regular basis - Try to post at least one or two good articles per day.

5. Monetize your blog - Put related affiliate links and Google Adsense on your blog to start making some money.

6. Write and submit good articles to the online article directories - This will get you some free one-way links (great for search engine rankings), increase your site traffic, and help to establish your credibility.

7. Get a low-cost auto responder and start collecting the email addresses of your site visitors - Offer a useful free report or email mini-course to entice people to sign up.

8. Send out a weekly, bi-monthly, or monthly newsletter with useful information and a couple affiliate links - If you “nurture” your subscriber list well it can quickly turn into your biggest moneymaker!

9. Continue to drive traffic to your site - Submit your blog’s RSS feed to feed directories, submit your main page and/or a few good internal pages to general web directories and theme directories (DMOZ.org is the most important), and trade links with good sites that have related themes.

Well, that’s just the beginning! But it’s a great way to get started making money online. In the future I may post an “extended” version of this list with much more detail but I hope this basic list helps you out!

Source: ibank.runningx.com

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Are your keywords too broad?

Let's just say you have developed an amazing diet drink that is safe, effective, tasty and will guarantee that people will lose 15 lbs in 30 days. You know you have a product that is a winner and are excited about marketing it on the World Wide Web. However, you are relatively new to the Web and pick keywords that are too general and expensive like 'dieting' or 'weight loss'. Not only are you perhaps disappointed by your PPC advertising results but it will likely be draining your bank account. This is why niche keywords are so important. Look at bidding on keywords such as 'weight loss supplement' or 'weight loss drink'. Go to Overture or Word Tracker and find keywords that are more niche oriented and not so competitive.

Is your ad dull or attention getting?

It is worthwhile to spend some time learning about effective copy writing. It could be the difference between mediocrity and success. You want to know how to get someone's attention. Unfortunately saying "I have the best diet drink on the planet" doesn't work. You have to motivate and inspire people to take their time to look at what you have to offer. And, in pay per click advertising you have to do it in very few words. This can be a challenge. Learn the words that sell or attract or grab someone's attention like "Must see", "Quick results", "New…", "The truth…", "Groundbreaking…", "Instant…"

Double Check your URL!

Sounds like a no-brainer but many times people either misspell their URL or send someone to their home page instead of the page that directly relates to their question. In other words, you may have a website that is dedicated to weight loss but in your pay per click advertising, you want to direct them specifically to your diet drink. So, you would want your URL to read http://www.myweightlosssite.com/dietdrink.html. There is nothing more frustrating to the website visitor than having to go hunting for the information. Your job is to make it easy to find and informative. If they have to look long, they will leave. These are dollars lost to you.



What is your competition doing?

It is likely that your competitors who have a high PR (page rank) and continue to advertise, are doing something right. Learn from those who are successful. While the differences may seem subtle to you, in the World of PPC advertising a word or sentence can discourage or invite a potential website visitor.

What should my title be for my PPC ad ?

Plain and simple use the keyword that is being searched on. Don't get fancy or creative here. If someone is looking for diet drink then your ad title is 'diet drink'.
Give the website visitor what they want.

The bidding war is on

Try your best not to get caught in the bidding war game. There are plenty of ways to drive traffic to your site without spending a fortune. General keywords will always have high prices like 'dieting.' Don't fall for the trap. Most refined keywords will have lower priced bids but are excellent because they will target your traffic. A Website visitor may only be looking for diet recipes and dislike diet drinks. They are not your customer. Same for the website visitor who may want to tone-up while they are dieting. The more specific you can target your market, the better you will do.

Two other tips: If all the bids are around 25 cents and the lead bid is at $5.00, you know someone is trying to own the number 1 position. If you want to have fun bid $4.99 and they will get nailed $5.00 for every click and you will only pay 26 cents if they click on your ad. Warning though: if you want to play this game, keep an eye out so they don't drop their bid. I sometimes do this as a temporary measure to bring someone back to fair playing grounds.

Secondly, keep any eye on all of your bids. People do change what they are willing to bid on any given keyword or search term. I do an overview every few days.

The test results are back

One last key to good pay per click advertising is testing your ads. You can set up two different campaigns and rotate them for the same period of time. What you might learn could surprise you and benefit your bank account!

Source: ibank.runningx.com

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