Showing posts with label Pay-per-Click. Show all posts
Showing posts with label Pay-per-Click. Show all posts
Tips for Successful Pay-Per-Click Campaigns
Introduction
Pay per click (PPC) is by far one of the easiest and quickest methods of driving targeted, consistent traffic to your website. While this may seem like a daunting method of advertising for some, it's actually quite easy and can end up becoming that one marketing method that you can't live without.
What I'd like to do today is provide some tips and techniques that I personally use when creating and monitoring PPC ad's. Hopefully these tips will help you in your future marketing endeavors.
Experimenting With Different Search Engines
There are many PPC search engines, with some being better than others. The top two are Google and Yahoo, which was previously known as Overture. It's a good idea to start your PPC campaigns with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.
Generally speaking, I've found Google Adwords is better for more technically orientated products or services, including software, hardware, web design etc. Yahoo, on the other hand, is better for general consumer products, including insurance, toys, music etc.
What I wrote in the previous paragraph is very general, and you should analyze your campaigns carefully to see where they are performing their best. We'll discuss this in detail a little later in the article.
Selecting the Right Keywords
The keyword selection process is probably the most important of all when it comes to creating your PPC ad's. You'll need to select keywords that are specific to your product or service offering, but you need to be careful not to select keywords that are extremely popular, as this may deplete your PPC funds sooner than expected.
The keyword selection process begins by asking yourself just one question:
"If I was searching for a product just like mine, which words or phrases would I search for?"
Using your answer(s) to this question as your base, you can then use a thesaurus and common sense to start building your keyword list with plurals, synonyms, similar words, etc.
To see which keywords your competitors are using, simply try searching for them. If you see a PPC ad along the side for your competitor, then note that keyword down and add it to your list.
Another way of coming up with great keywords is to use the overture search suggestion tool: http://inventory.overture.com/d/searchinventory/suggestion/
Type in a set of keywords and it will list similar keywords, including the number of times that keyword has been searched for on Overture (Yahoo) in the last month!
There's often a fine line between selecting keywords that are either too specific or keywords that are too general. Try to keep away from these, as they can often result in wasted PCP funds.
A typical example of this would be an ad that I created recently for our latest product, TrackPoint, which -- not coincidently -- is an internet marketing return on investment (ROI) tracking tool. Although the product is heavily geared towards internet marketing, using such a broad term would have made it virtually impossible to compete with the other advertisers.
The term "internet marketing" is searched for 825,674 times per month on Overture alone. Combined with the huge number of different advertisers that target this keyword, the top bid for "internet marketing" on Google AdWords is $13.84 per click! With an average of 240 clicks per day, a single day of advertising alone would cost $505!
Now, unless you have an extremely high conversion rate of visitors to sales, or you're selling a high priced item that usually has a high customer acquisition cost, I suggest targeting more specific keywords. Not only will this decrease your overall competition with other advertisers, but it will also increase the chances of turning your newly found web site visitors into customers.
Back to my earlier example, I chose to be specific with my keywords. One keyword was "ROI tracking", which is searched for 1,828 times per month on Overture and has a much cheaper top bid. This keyword is also more targeted to the product I was marketing, meaning that a large percentage of people clicking on my ad should turn into customers.
It's also helpful to note that taking the top bid is not always necessary, and anywhere in the top 5-10 can generate great leads. This really does come down to budget and analysis.
Attracting People to Your Ad
Now that we've selected our keywords, we need to get those searching to click on our ad, which in turn will result in them clicking through to our web site and potentially purchasing our product.
One of the simplest ways to get peoples attention is to use their search keywords in the title of your PPC ad. This has been proven to increase click-thru rates on ad's by over 50%.
Why? Simple. If the potential customer is searching for "ROI Tracking" and the title of a PCP ad begins with "ROI Tracking", then their attention will be grabbed instantly. He or she doesn't need to know much else, other than that the PPC ad is catered specifically for him or her.
One thing to keep in mind is that you can sometimes create a more relevant title by combining your different keywords into one PPC ad. For example, I could have easily used something like "ROI Tracking PHP Script" as the title of my ad, which effectively would have decreased my click-thru rate, but definitely caters my ad more to a specific audience. Once again, this comes down to analysis and adjustment.
Another important technique to attract attention to your ad is to differentiate yourself from your competitors. In our particular case, the majority of our competition offer hosted solutions, whereby they manage the software on their servers in return for monthly or per traffic fees.
Our product caters to a different audience, those that want more control over their software, as well as those not wanting to pay monthly fees. So, in this example, I would make the title of my ad "Pay no monthly or per traffic fees".
Next -- and this is where experimentation is extremely important -- we need to create a description for our PPC ad that will attract the potential customer and let them know that our product is exactly what they are searching for. To do this, I start my ad's description with "Track PPC, campaigns & search".
Finally, it's good practice to add a "Call to action" at the bottom of your ad. If you're not familiar with this term, its usually an instruction to tell the person to do something, such as "Click here to view a demo", "Download Now", etc.
Marketing experts seem to agree that the average human needs to be prompted to click on an ad or take action, so we'll add this line to the end of our PPC ad's description:
"Track PPC, campaigns & search. Try demo!"
Reducing Click-Thru's
Sometimes it's important to reduce the number of clicks your PPC ad is receiving. This could be because you are attracting people who are only after free products/services, or even the wrong target market.
The two quickest ways to reduce click-thru's are to make the description of your ad more targeted and to add the price of the product to the ad.
Making the description more targeted (as I've discussed above) can reduce your overall click-thru rate, but potentially increase the likelihood of a click resulting in a purchase.
In my earlier example, by adding the words "PHP script" to the description, we are effectively filtering out those looking for a hosted solution, downloadable software or even those with a server that isn't capable of running PHP scripts.
We also increase the targeting of our ad because we now know that the majority of those clicking on the ad are looking for a PHP script, which is exactly what our product is.
Secondly, by adding the price of the product you are selling to the end of the ad, you instantly eliminate those looking for free products, and target those willing to purchase your product or service.
Tracking Your Clicks and Conversions
The fundamental core of a successful advertising campaign -- whether it be a PPC ad, banner ad or even newspaper ad -- is knowing whether or not your ad's are actually converting into sales or not.
If your ads aren't making you money then you're more that likely better off saving your advertising dollars and adjusting your ad's or using your marketing budget elsewhere in your company.
Both Google and Overture have built in tracking and conversion tools that you can use to get a holistic view of your current PPC ad campaigns. You can even use external tools which let you add conversion code to your website to tell you exactly which of your ad's are converting into sales and which aren't. This is often referred to as knowing your ROI or Return on Investment.
We need to know exactly how much money we are making per dollar spent on every PPC ad. If the ROI is positive and we are making more money than we are spending, then the ad is working and we can use this knowledge to further improve our other ad's or increase ad spending for that particular ad/set of keywords.
If, however, our ad's are costing us more than they are returning, then we can reduce our spend, change our approach, or remove these ad's altogether. It's a rather simple formula, but frustratingly ignored by many advertisers.
You must track your ads if you want to succeed with any form of Internet advertising. You should also constantly monitor and adjust your ads according to how they are performing, your return on investment, etc.
Conclusion
Hopefully I've provided you with a clear insight into PPC advertising and techniques that you can use to improve your advertising campaigns. It pays -- pun intended -- to do your research and understand your target market, because the rewards can sometimes be much more than you expected.
What I'd like to do today is provide some tips and techniques that I personally use when creating and monitoring PPC ad's. Hopefully these tips will help you in your future marketing endeavors.
Experimenting With Different Search Engines
There are many PPC search engines, with some being better than others. The top two are Google and Yahoo, which was previously known as Overture. It's a good idea to start your PPC campaigns with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.
Generally speaking, I've found Google Adwords is better for more technically orientated products or services, including software, hardware, web design etc. Yahoo, on the other hand, is better for general consumer products, including insurance, toys, music etc.
What I wrote in the previous paragraph is very general, and you should analyze your campaigns carefully to see where they are performing their best. We'll discuss this in detail a little later in the article.
Selecting the Right Keywords
The keyword selection process is probably the most important of all when it comes to creating your PPC ad's. You'll need to select keywords that are specific to your product or service offering, but you need to be careful not to select keywords that are extremely popular, as this may deplete your PPC funds sooner than expected.
The keyword selection process begins by asking yourself just one question:
"If I was searching for a product just like mine, which words or phrases would I search for?"
Using your answer(s) to this question as your base, you can then use a thesaurus and common sense to start building your keyword list with plurals, synonyms, similar words, etc.
To see which keywords your competitors are using, simply try searching for them. If you see a PPC ad along the side for your competitor, then note that keyword down and add it to your list.
Another way of coming up with great keywords is to use the overture search suggestion tool: http://inventory.overture.com/d/searchinventory/suggestion/
Type in a set of keywords and it will list similar keywords, including the number of times that keyword has been searched for on Overture (Yahoo) in the last month!
There's often a fine line between selecting keywords that are either too specific or keywords that are too general. Try to keep away from these, as they can often result in wasted PCP funds.
A typical example of this would be an ad that I created recently for our latest product, TrackPoint, which -- not coincidently -- is an internet marketing return on investment (ROI) tracking tool. Although the product is heavily geared towards internet marketing, using such a broad term would have made it virtually impossible to compete with the other advertisers.
The term "internet marketing" is searched for 825,674 times per month on Overture alone. Combined with the huge number of different advertisers that target this keyword, the top bid for "internet marketing" on Google AdWords is $13.84 per click! With an average of 240 clicks per day, a single day of advertising alone would cost $505!
Now, unless you have an extremely high conversion rate of visitors to sales, or you're selling a high priced item that usually has a high customer acquisition cost, I suggest targeting more specific keywords. Not only will this decrease your overall competition with other advertisers, but it will also increase the chances of turning your newly found web site visitors into customers.
Back to my earlier example, I chose to be specific with my keywords. One keyword was "ROI tracking", which is searched for 1,828 times per month on Overture and has a much cheaper top bid. This keyword is also more targeted to the product I was marketing, meaning that a large percentage of people clicking on my ad should turn into customers.
It's also helpful to note that taking the top bid is not always necessary, and anywhere in the top 5-10 can generate great leads. This really does come down to budget and analysis.
Attracting People to Your Ad
Now that we've selected our keywords, we need to get those searching to click on our ad, which in turn will result in them clicking through to our web site and potentially purchasing our product.
One of the simplest ways to get peoples attention is to use their search keywords in the title of your PPC ad. This has been proven to increase click-thru rates on ad's by over 50%.
Why? Simple. If the potential customer is searching for "ROI Tracking" and the title of a PCP ad begins with "ROI Tracking", then their attention will be grabbed instantly. He or she doesn't need to know much else, other than that the PPC ad is catered specifically for him or her.
One thing to keep in mind is that you can sometimes create a more relevant title by combining your different keywords into one PPC ad. For example, I could have easily used something like "ROI Tracking PHP Script" as the title of my ad, which effectively would have decreased my click-thru rate, but definitely caters my ad more to a specific audience. Once again, this comes down to analysis and adjustment.
Another important technique to attract attention to your ad is to differentiate yourself from your competitors. In our particular case, the majority of our competition offer hosted solutions, whereby they manage the software on their servers in return for monthly or per traffic fees.
Our product caters to a different audience, those that want more control over their software, as well as those not wanting to pay monthly fees. So, in this example, I would make the title of my ad "Pay no monthly or per traffic fees".
Next -- and this is where experimentation is extremely important -- we need to create a description for our PPC ad that will attract the potential customer and let them know that our product is exactly what they are searching for. To do this, I start my ad's description with "Track PPC, campaigns & search".
Finally, it's good practice to add a "Call to action" at the bottom of your ad. If you're not familiar with this term, its usually an instruction to tell the person to do something, such as "Click here to view a demo", "Download Now", etc.
Marketing experts seem to agree that the average human needs to be prompted to click on an ad or take action, so we'll add this line to the end of our PPC ad's description:
"Track PPC, campaigns & search. Try demo!"
Reducing Click-Thru's
Sometimes it's important to reduce the number of clicks your PPC ad is receiving. This could be because you are attracting people who are only after free products/services, or even the wrong target market.
The two quickest ways to reduce click-thru's are to make the description of your ad more targeted and to add the price of the product to the ad.
Making the description more targeted (as I've discussed above) can reduce your overall click-thru rate, but potentially increase the likelihood of a click resulting in a purchase.
In my earlier example, by adding the words "PHP script" to the description, we are effectively filtering out those looking for a hosted solution, downloadable software or even those with a server that isn't capable of running PHP scripts.
We also increase the targeting of our ad because we now know that the majority of those clicking on the ad are looking for a PHP script, which is exactly what our product is.
Secondly, by adding the price of the product you are selling to the end of the ad, you instantly eliminate those looking for free products, and target those willing to purchase your product or service.
Tracking Your Clicks and Conversions
The fundamental core of a successful advertising campaign -- whether it be a PPC ad, banner ad or even newspaper ad -- is knowing whether or not your ad's are actually converting into sales or not.
If your ads aren't making you money then you're more that likely better off saving your advertising dollars and adjusting your ad's or using your marketing budget elsewhere in your company.
Both Google and Overture have built in tracking and conversion tools that you can use to get a holistic view of your current PPC ad campaigns. You can even use external tools which let you add conversion code to your website to tell you exactly which of your ad's are converting into sales and which aren't. This is often referred to as knowing your ROI or Return on Investment.
We need to know exactly how much money we are making per dollar spent on every PPC ad. If the ROI is positive and we are making more money than we are spending, then the ad is working and we can use this knowledge to further improve our other ad's or increase ad spending for that particular ad/set of keywords.
If, however, our ad's are costing us more than they are returning, then we can reduce our spend, change our approach, or remove these ad's altogether. It's a rather simple formula, but frustratingly ignored by many advertisers.
You must track your ads if you want to succeed with any form of Internet advertising. You should also constantly monitor and adjust your ads according to how they are performing, your return on investment, etc.
Conclusion
Hopefully I've provided you with a clear insight into PPC advertising and techniques that you can use to improve your advertising campaigns. It pays -- pun intended -- to do your research and understand your target market, because the rewards can sometimes be much more than you expected.
Earn Money Here | Bangla Kiss Sms | Download Bangla Hot video | Adult Choti Blog | Watch Cricket | SWC Network | Bangla Youtube | Arabian Belly Dance | Pakistani Mujira | Download Video
10 Adsense Tips for Maximum Rates Through Click
1) You should make your Adsense ads look as a part of your web page. They shouldn't look like an Ad. People are negative to advertising. They search the internet for content not ads. Especially Banners have a less of 0,5% response. Their days are over. Imagine if you have an Adsense ad looking like the typical Banner with different colors. It will not be profitable.
2) Text ads are better than image ads. Like before, people are more responsive to text than images. In a way it is considered as a part of the online document and is more clickable.
3) No Border ads. One of the best tricks is to erase the borders of Adsense ads and make them again having the same color with your website's background.
4) No other advertisements. The first reason is to be legitimate according to Google's Rules and the second more practical reason is that you do not want to distract your visitor's attention and go somewhere else without clicking your Adsense ads.
5) Placement. Even if you have the best Ad, people will not respond if they don't see it instantly. The best place to see the ad is the top of your web page and the next is aside
your document's text. Visitors will click it more frequently since it will look like your text.
6) Traffic. Try to use legitimate ways of traffic. Some people use Google Adwords and other Pay per Click search engines. The problem here is to search very carefully for the right niche and keywords in order to make your campaigns profitable. Other ways is link popularity techniques like link exchange directories, software or even mass blog submission techniques. Don't use link farms and classifieds for that, because search engine's algorithms are extremely clever and they will ban your listings.
7) Do not rely on one website. Yes you can make money with one website but try to make as more as possible.
8) Relevant content is King. Articles are one of the best tactics to create huge websites that will be crawled by search engine's robots. Don't forget search engines exist to provide relevant content at first. One excellent resource to automate your article directory procedure is http://www.articleequalizer.com .You can create an article database in minutes which otherwise is time consuming and it would take you a week!
9) Use site maps. Google's site maps visit your site and crawl it much sooner that any other submission process. More information is here: http://www.google.com/webmasters/sitemaps
10) Relevant ads. It's one of the most important factors for Adsense success. If the internet user can't find relevant ad in your page he or she won't click the ad. Would you act differently? So it's critical to create relevant resource for your web page. In order to do that, you must do the following steps.
2) Text ads are better than image ads. Like before, people are more responsive to text than images. In a way it is considered as a part of the online document and is more clickable.
3) No Border ads. One of the best tricks is to erase the borders of Adsense ads and make them again having the same color with your website's background.
4) No other advertisements. The first reason is to be legitimate according to Google's Rules and the second more practical reason is that you do not want to distract your visitor's attention and go somewhere else without clicking your Adsense ads.
5) Placement. Even if you have the best Ad, people will not respond if they don't see it instantly. The best place to see the ad is the top of your web page and the next is aside
your document's text. Visitors will click it more frequently since it will look like your text.
6) Traffic. Try to use legitimate ways of traffic. Some people use Google Adwords and other Pay per Click search engines. The problem here is to search very carefully for the right niche and keywords in order to make your campaigns profitable. Other ways is link popularity techniques like link exchange directories, software or even mass blog submission techniques. Don't use link farms and classifieds for that, because search engine's algorithms are extremely clever and they will ban your listings.
7) Do not rely on one website. Yes you can make money with one website but try to make as more as possible.
8) Relevant content is King. Articles are one of the best tactics to create huge websites that will be crawled by search engine's robots. Don't forget search engines exist to provide relevant content at first. One excellent resource to automate your article directory procedure is http://www.articleequalizer.com .You can create an article database in minutes which otherwise is time consuming and it would take you a week!
9) Use site maps. Google's site maps visit your site and crawl it much sooner that any other submission process. More information is here: http://www.google.com/webmasters/sitemaps
10) Relevant ads. It's one of the most important factors for Adsense success. If the internet user can't find relevant ad in your page he or she won't click the ad. Would you act differently? So it's critical to create relevant resource for your web page. In order to do that, you must do the following steps.
Earn Money Here | Bangla Kiss Sms | Download Bangla Hot video | Adult Choti Blog | Watch Cricket | SWC Network | Bangla Youtube | Arabian Belly Dance | Pakistani Mujira | Download Video
SEO Advertising & Pay Per Click PPC
Advertising can be an easy way to break into the internet but there are many downsides to it. Unless you are running a community based site, have a site offering very unique content, a valuable service or product the traffic usually only comes as long as your paying for it. Of course ad campaigns can also be very expensive to run and maintain so you need to be sure your squeezing everything you can out of it. You should only proceed with a ad campaign if you are positive your site is the best it can be, otherwise you may just be pouring money away. There are thousands of companies on the internet who offer to provide you with ad campaigns, many of which never deliver, do not let any of these points put you off advertising.
If you want quality traffic with affordable prices you are recommended to stick with the major search engines and their partners. Google Adwords, Overture and MSN are all well respected companies which will deliver you the best traffic. All of the forementioned websites use pay per click systems which can be perfect as they drive traffic with keywords you specify directly at your site, these advertisers are all interlinked with the main search engines so you should expect to get the most widespread sections of the population from them. Because they have the traffic numbers to support ad campaigns there can sometimes be bidding wars on popular keywords, I advise you to stay away from popular keywords and do your research. Overture provides a free Keyword Selector Tool which can help you find out how much traffic similiar keywords recieve each month, these are usually a lot cheaper and still provide the same high quality traffic.
As I mentioned before advertising wont necessarily mean a good flow of traffic after you stop paying, other routes of advertising can mean you get listed in a search engines immediately for a set fee. Yahoo offers the ability to pay for a index within their search engine or directory, although your site still needs to abide by the same rules as other sites it gives you the opportunity to get indexed immediately within the search engine, a more subtle way of advertising power. Alternatively you can find quality sites that are related to yours on Sitepoint.com and WebHostingTalk.com who may be willing to put a one way link up for a nominal fee.
You may find websites on the internet offering "banner exchanges", "free traffic" and other such promises, I wouldent look at them twice unless you want to lose out. The traffic they send you is of the worst quality, many of these websites operate bots, own networks of link farms and even pay people to visit your site. This of course means that no one being referred from these sites are actually interested in your content or services, in worst case scenarios you may even end up being banned from search engines due to these malicious sites. Even if they are reputable companies it is hard to judge whether they will work for you, many of the smaller search engine companies simply do not get the traffic to give you value for money
Earn Money Here | Bangla Kiss Sms | Download Bangla Hot video | Adult Choti Blog | Watch Cricket | SWC Network | Bangla Youtube | Arabian Belly Dance | Pakistani Mujira | Download VideoIf you want quality traffic with affordable prices you are recommended to stick with the major search engines and their partners. Google Adwords, Overture and MSN are all well respected companies which will deliver you the best traffic. All of the forementioned websites use pay per click systems which can be perfect as they drive traffic with keywords you specify directly at your site, these advertisers are all interlinked with the main search engines so you should expect to get the most widespread sections of the population from them. Because they have the traffic numbers to support ad campaigns there can sometimes be bidding wars on popular keywords, I advise you to stay away from popular keywords and do your research. Overture provides a free Keyword Selector Tool which can help you find out how much traffic similiar keywords recieve each month, these are usually a lot cheaper and still provide the same high quality traffic.
As I mentioned before advertising wont necessarily mean a good flow of traffic after you stop paying, other routes of advertising can mean you get listed in a search engines immediately for a set fee. Yahoo offers the ability to pay for a index within their search engine or directory, although your site still needs to abide by the same rules as other sites it gives you the opportunity to get indexed immediately within the search engine, a more subtle way of advertising power. Alternatively you can find quality sites that are related to yours on Sitepoint.com and WebHostingTalk.com who may be willing to put a one way link up for a nominal fee.
You may find websites on the internet offering "banner exchanges", "free traffic" and other such promises, I wouldent look at them twice unless you want to lose out. The traffic they send you is of the worst quality, many of these websites operate bots, own networks of link farms and even pay people to visit your site. This of course means that no one being referred from these sites are actually interested in your content or services, in worst case scenarios you may even end up being banned from search engines due to these malicious sites. Even if they are reputable companies it is hard to judge whether they will work for you, many of the smaller search engine companies simply do not get the traffic to give you value for money
Marketing Your Business - How Do I Adapt To the Internet?
The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents never had to contend with.
Some of you keep hearing from other business associates that internet marketing is the greatest method of increasing business and building a foundation for customer support. The only problem is, you've just learned how to send emails to people! Never mind learning about SEO, web design strategies, content analysis, pay per click, ROI, etc!
Do you hire an SEO company or do you learn yourself?
Investing time into your company is what we business owners do best but, in many cases, when it comes to learning new methods we quickly open our wallets to anyone out there who seems like the right person to help with your situation. This is the worst possible decision you can make.
Diving into the internet marketing community with your wallet open will result in a disaster if you aren't properly trained on how to spend your money wisely. The key is not to hire an SEO (Search Engine Optimization) company to take your money and promote your business behind your back. Try finding someone who offers you their "training services" in order to train yourself or someone within your organization to learn more about what is required online, how much effort it entails, and what pitfalls to avoid.
As a business owner, if you blindly search online and pick a company, you have no idea what you could be getting yourself into. There are no secrets to promoting your business online, only a lot of hard work. That being said, anyone with a computer can easily learn how to get their company high search engine rankings. Search engines don't look to see whether or not you're running a scam. No, they are concentrated on delivering relevant results for your search terms.
Old Fashioned Marketing Tactics:
In the old days (and still practiced today), business owners would devise their own marketing plan through print media, business cards, postcards, flyers, brochures, newspapers, magazines, TV ads, and radio ads. By doing this, the company could track their results by trial and error and really find out what truly works for their industry.
Old fashioned marketing is a simple trial and error process. So is the internet. Unfortunately, all too many business owners don't have a clue how to start their own internet marketing process and they fail to even put their foot in the water. Instead, many business owners simply hire anyone they can find that seems reputable and then turn a blind eye and say; "Here's my budget, you are the professional, you tell me what to do". This is simply preposterous. You've worked so hard to get to where you are now by learning and adapting and as soon as it comes to marketing your business online, you simply shut down.
I hope that this article has awoken some of you. Don't be afraid to dive into the internet's vast realm of marketing potential. So what if you fail the first time around. When we started out, we had no idea what we were doing, 3 years later our website ranks higher than many other internet marketing companies world wide.
The ULTIMATE secret to internet marketing is simple...
A concept I call "T.I.M.E."
T - Try and try again
I - Internet changes all the time
M - Marketing opportunities are around every corner
E - Eventually you too can succeed
Think of it this way (Illustration only)
Here is a timeline of your internet marketing campaign:
Start date - Research only: June 7th, 2005
Hired a website designer - August 31st, 2005
Website Complete - October 15th, 2005
Website launch - October 20th, 2005
Started an internet marketing campaign - November 1st, 2005
Started a Pay Per Click campaign - November 10th, 2005
Made a sale - November 15th, 2005
Increased our website’s link popularity - January 1st, 2006
Website gets hit by the Google Sandbox Effect - January 20th, 2006
Increased our Pay Per Click campaign - February 5th, 2006
Made some changes to the website - February 21st, 2006
Increase the website’s link popularity - February 28th, 2006
Got listed in the Yahoo directory - March 3rd, 2006
So here you are 10 months out of the gate and your website may still be "locked in the Google sandbox" ( Search for "Google Sandbox" in Google for an explanation). Your link popularity is just starting to grow a little bit. Hopefully you haven't tried to link to everyone you can find and are actually linking to companies that are directly related to your business. Your PPC campaign is doing good. People are finally starting to come through Yahoo & MSN search results. You can sometimes find your company in the 200th spot within search results in Google and you are now wondering why this is taking so long.
Welcome to the world of marketing your company on the internet!!!
This timeline representation from above is just something to show you how "T.I.M.E." is the key of success on the internet and all we are required to do is keep plugging away and keep learning more every chance we get.
For most people who simply open up their wallets, they would have learned nothing in those 10 months and for everyone else starting an internet marketing campaign, those who didn't simply just open their wallets, their websites are probably 10 times further than yours!
In Conclusion:
Learn more about how to increase your marketing campaign on the internet. If you have to, hire someone in-house who can learn for you and give you updates on everything. If you truly need to hire an SEO company make sure it's for the right reasons like "starting and finishing a marketing campaign with you learning in the process", or "enhancing a campaign that is already in place", or "to revise your website’s conversion rate" or "create a impactful key word optimization campaign", etc. Take your time and use "T.I.M.E." to increase your business slowly but effectively on the internet.
I hope you've enjoyed this article!
Some of you keep hearing from other business associates that internet marketing is the greatest method of increasing business and building a foundation for customer support. The only problem is, you've just learned how to send emails to people! Never mind learning about SEO, web design strategies, content analysis, pay per click, ROI, etc!
Do you hire an SEO company or do you learn yourself?
Investing time into your company is what we business owners do best but, in many cases, when it comes to learning new methods we quickly open our wallets to anyone out there who seems like the right person to help with your situation. This is the worst possible decision you can make.
Diving into the internet marketing community with your wallet open will result in a disaster if you aren't properly trained on how to spend your money wisely. The key is not to hire an SEO (Search Engine Optimization) company to take your money and promote your business behind your back. Try finding someone who offers you their "training services" in order to train yourself or someone within your organization to learn more about what is required online, how much effort it entails, and what pitfalls to avoid.
As a business owner, if you blindly search online and pick a company, you have no idea what you could be getting yourself into. There are no secrets to promoting your business online, only a lot of hard work. That being said, anyone with a computer can easily learn how to get their company high search engine rankings. Search engines don't look to see whether or not you're running a scam. No, they are concentrated on delivering relevant results for your search terms.
Old Fashioned Marketing Tactics:
In the old days (and still practiced today), business owners would devise their own marketing plan through print media, business cards, postcards, flyers, brochures, newspapers, magazines, TV ads, and radio ads. By doing this, the company could track their results by trial and error and really find out what truly works for their industry.
Old fashioned marketing is a simple trial and error process. So is the internet. Unfortunately, all too many business owners don't have a clue how to start their own internet marketing process and they fail to even put their foot in the water. Instead, many business owners simply hire anyone they can find that seems reputable and then turn a blind eye and say; "Here's my budget, you are the professional, you tell me what to do". This is simply preposterous. You've worked so hard to get to where you are now by learning and adapting and as soon as it comes to marketing your business online, you simply shut down.
I hope that this article has awoken some of you. Don't be afraid to dive into the internet's vast realm of marketing potential. So what if you fail the first time around. When we started out, we had no idea what we were doing, 3 years later our website ranks higher than many other internet marketing companies world wide.
The ULTIMATE secret to internet marketing is simple...
A concept I call "T.I.M.E."
T - Try and try again
I - Internet changes all the time
M - Marketing opportunities are around every corner
E - Eventually you too can succeed
Think of it this way (Illustration only)
Here is a timeline of your internet marketing campaign:
Start date - Research only: June 7th, 2005
Hired a website designer - August 31st, 2005
Website Complete - October 15th, 2005
Website launch - October 20th, 2005
Started an internet marketing campaign - November 1st, 2005
Started a Pay Per Click campaign - November 10th, 2005
Made a sale - November 15th, 2005
Increased our website’s link popularity - January 1st, 2006
Website gets hit by the Google Sandbox Effect - January 20th, 2006
Increased our Pay Per Click campaign - February 5th, 2006
Made some changes to the website - February 21st, 2006
Increase the website’s link popularity - February 28th, 2006
Got listed in the Yahoo directory - March 3rd, 2006
So here you are 10 months out of the gate and your website may still be "locked in the Google sandbox" ( Search for "Google Sandbox" in Google for an explanation). Your link popularity is just starting to grow a little bit. Hopefully you haven't tried to link to everyone you can find and are actually linking to companies that are directly related to your business. Your PPC campaign is doing good. People are finally starting to come through Yahoo & MSN search results. You can sometimes find your company in the 200th spot within search results in Google and you are now wondering why this is taking so long.
Welcome to the world of marketing your company on the internet!!!
This timeline representation from above is just something to show you how "T.I.M.E." is the key of success on the internet and all we are required to do is keep plugging away and keep learning more every chance we get.
For most people who simply open up their wallets, they would have learned nothing in those 10 months and for everyone else starting an internet marketing campaign, those who didn't simply just open their wallets, their websites are probably 10 times further than yours!
In Conclusion:
Learn more about how to increase your marketing campaign on the internet. If you have to, hire someone in-house who can learn for you and give you updates on everything. If you truly need to hire an SEO company make sure it's for the right reasons like "starting and finishing a marketing campaign with you learning in the process", or "enhancing a campaign that is already in place", or "to revise your website’s conversion rate" or "create a impactful key word optimization campaign", etc. Take your time and use "T.I.M.E." to increase your business slowly but effectively on the internet.
I hope you've enjoyed this article!
Earn Money Here | Bangla Kiss Sms | Download Bangla Hot video | Adult Choti Blog | Watch Cricket | SWC Network | Bangla Youtube | Arabian Belly Dance | Pakistani Mujira | Download Video
The hottest new craze to hit the Internet
Every website needs traffic in order to generate business. Without traffic, your product will never be seen by the general public and your Internet Business is doomed for failure.
I generate traffic to my website through traditional channels such as writing articles, submitting to directories, link exchanges, Search Engines, etc. I also have supplemented this traffic through paid advertising methods such as Pay per Clicks (PPC), paid inclusion, and banner rotations to name a few.
I remember a few years ago when I could target a high traffic keyword through the Pay per Click search engines for .01 cents a click. Wow! Those were the days. Now, you’re lucky to get that same keyword for less than a $1.00 a click.
While some of these advertising methods bring decent traffic, most are becoming over saturated with advertisers, which automatically brings the price up and the effectiveness down.
Recently, I stumbled across another advertising method that is affordable (and sometimes free) that is highly effective. In fact, I’m seeing these sites Alexa rankings shooting from 800,000 to the 1,000’s in less than a months time. The upward trends on the Alexa charts are without a doubt astonishing.
This new type of advertising is called Pixel Advertising. Go to any of these pixel websites and you will see a multitude of small boxes. Each box is usually equal to a 10 x 10 pixel in size. The costs of renting these boxes are ranging from $5.00 a box to $25.00 a box, and some of them are actually free. Simply select the quantity of boxes you want and upload your image.
The “BEST” part of this is that your image will stay on that site for up to 10 YEARS!
The demand for this type of advertising exposure is in high demand and these sites are popping up all over the Internet. My suggestion is to find one of these sites that are just getting started and offering the free or low cost pixel boxes. (Example: http://www.best-pixel-ads.com)
Get your image on these sites and sit back and wait approximately a month for the traffic to get going good. As the traffic surges, the free spots will not be available any longer and the cost of the pixel boxes will rise.
You have nothing to loose and absolutely everything to gain. This type of advertising is sure to get over saturated and less effective over time, but at the moment, it’s the cheapest most effective advertising method on the Internet today.
I generate traffic to my website through traditional channels such as writing articles, submitting to directories, link exchanges, Search Engines, etc. I also have supplemented this traffic through paid advertising methods such as Pay per Clicks (PPC), paid inclusion, and banner rotations to name a few.
I remember a few years ago when I could target a high traffic keyword through the Pay per Click search engines for .01 cents a click. Wow! Those were the days. Now, you’re lucky to get that same keyword for less than a $1.00 a click.
While some of these advertising methods bring decent traffic, most are becoming over saturated with advertisers, which automatically brings the price up and the effectiveness down.
Recently, I stumbled across another advertising method that is affordable (and sometimes free) that is highly effective. In fact, I’m seeing these sites Alexa rankings shooting from 800,000 to the 1,000’s in less than a months time. The upward trends on the Alexa charts are without a doubt astonishing.
This new type of advertising is called Pixel Advertising. Go to any of these pixel websites and you will see a multitude of small boxes. Each box is usually equal to a 10 x 10 pixel in size. The costs of renting these boxes are ranging from $5.00 a box to $25.00 a box, and some of them are actually free. Simply select the quantity of boxes you want and upload your image.
The “BEST” part of this is that your image will stay on that site for up to 10 YEARS!
The demand for this type of advertising exposure is in high demand and these sites are popping up all over the Internet. My suggestion is to find one of these sites that are just getting started and offering the free or low cost pixel boxes. (Example: http://www.best-pixel-ads.com)
Get your image on these sites and sit back and wait approximately a month for the traffic to get going good. As the traffic surges, the free spots will not be available any longer and the cost of the pixel boxes will rise.
You have nothing to loose and absolutely everything to gain. This type of advertising is sure to get over saturated and less effective over time, but at the moment, it’s the cheapest most effective advertising method on the Internet today.
Earn Money Here | Bangla Kiss Sms | Download Bangla Hot video | Adult Choti Blog | Watch Cricket | SWC Network | Bangla Youtube | Arabian Belly Dance | Pakistani Mujira | Download Video
5 Secret Tips to Effective Pay Per Click Advertising
Yes, pay per click advertising will cost you but if you do it right, it should make you money. If you are running pay per click advertising campaign and more money is going out than coming in, something is not right. Here are 5 steps to targeting the right keywords and minimizing costs.
Are your keywords too broad?
Let's just say you have developed an amazing diet drink that is safe, effective, tasty and will guarantee that people will lose 15 lbs in 30 days. You know you have a product that is a winner and are excited about marketing it on the World Wide Web. However, you are relatively new to the Web and pick keywords that are too general and expensive like 'dieting' or 'weight loss'. Not only are you perhaps disappointed by your PPC advertising results but it will likely be draining your bank account. This is why niche keywords are so important. Look at bidding on keywords such as 'weight loss supplement' or 'weight loss drink'. Go to Overture or Word Tracker and find keywords that are more niche oriented and not so competitive.
Is your ad dull or attention getting?
It is worthwhile to spend some time learning about effective copy writing. It could be the difference between mediocrity and success. You want to know how to get someone's attention. Unfortunately saying "I have the best diet drink on the planet" doesn't work. You have to motivate and inspire people to take their time to look at what you have to offer. And, in pay per click advertising you have to do it in very few words. This can be a challenge. Learn the words that sell or attract or grab someone's attention like "Must see", "Quick results", "New…", "The truth…", "Groundbreaking…", "Instant…"
Double Check your URL!
Sounds like a no-brainer but many times people either misspell their URL or send someone to their home page instead of the page that directly relates to their question. In other words, you may have a website that is dedicated to weight loss but in your pay per click advertising, you want to direct them specifically to your diet drink. So, you would want your URL to read http://www.myweightlosssite.com/dietdrink.html. There is nothing more frustrating to the website visitor than having to go hunting for the information. Your job is to make it easy to find and informative. If they have to look long, they will leave. These are dollars lost to you.
What is your competition doing?
It is likely that your competitors who have a high PR (page rank) and continue to advertise, are doing something right. Learn from those who are successful. While the differences may seem subtle to you, in the World of PPC advertising a word or sentence can discourage or invite a potential website visitor.
What should my title be for my PPC ad ?
Plain and simple use the keyword that is being searched on. Don't get fancy or creative here. If someone is looking for diet drink then your ad title is 'diet drink'.
Give the website visitor what they want.
The bidding war is on
Try your best not to get caught in the bidding war game. There are plenty of ways to drive traffic to your site without spending a fortune. General keywords will always have high prices like 'dieting.' Don't fall for the trap. Most refined keywords will have lower priced bids but are excellent because they will target your traffic. A Website visitor may only be looking for diet recipes and dislike diet drinks. They are not your customer. Same for the website visitor who may want to tone-up while they are dieting. The more specific you can target your market, the better you will do.
Two other tips: If all the bids are around 25 cents and the lead bid is at $5.00, you know someone is trying to own the number 1 position. If you want to have fun bid $4.99 and they will get nailed $5.00 for every click and you will only pay 26 cents if they click on your ad. Warning though: if you want to play this game, keep an eye out so they don't drop their bid. I sometimes do this as a temporary measure to bring someone back to fair playing grounds.
Secondly, keep any eye on all of your bids. People do change what they are willing to bid on any given keyword or search term. I do an overview every few days.
The test results are back
One last key to good pay per click advertising is testing your ads. You can set up two different campaigns and rotate them for the same period of time. What you might learn could surprise you and benefit your bank account!
Earn Money Here | Bangla Kiss Sms | Download Bangla Hot video | Adult Choti Blog | Watch Cricket | SWC Network | Bangla Youtube | Arabian Belly Dance | Pakistani Mujira | Download Video
What is a Pay Per Click Search Engine?
A pay per click search engine is designed for pay for performance advertising. That means that an advertiser pays the search engine owners only for traffic that is delivered to his web site in accordance with key words that the advertiser chooses to bid on.
Example: An advertiser has a web site that advertises vacations toThailand Thailand Thailand
If his key word was clicked on 10 times in one day he would pay 10 X $0. 21 , or $2.10 for the traffic that was delivered to his web site for that day. The advertiser is paying only for performance. There is no charge for the number of times that the advertisers ad appeared on the search engine web site that day. The charges are based only on the number of times that a visitor clicked on the key word and was delivered to the advertiser's web site. Thus the name "pay per click".
Why Use Pay Per Click Search Engines?
In just a few words it is because the leading Pay per Click Search Engines (PPC) can quickly deliver quality targeted traffic to your web site. Anyone who has build web sites know that building web sites is the easy part. The tough part of the process is in driving enough qualified traffic to the site to make it worth while from a commercial view point.
Even if you are successful in building a web site that the search engines love it will take some time, probably two or three months, perhaps longer, for the search engine spiders to find your site and for your site to be listed in the search engine. If you are trying to make money on the Internet that is a long time to go without traffic.
No traffic means no sales and no income. That should not be your objective unless you enjoy building web sites no matter how few people ever visit them.
With pay per click search engine accounts you can almost immediately drive qualified traffic to your web site. If you are serious about building a business on the Internet that is a pretty good reason to use Pay Per Click Search Engines.
Pay Per Click Search Engine Tips.
1. Use quality pay per click search engines that already have a high volume of traffic. It doesn't matter how cheap the bid for your key words may be if there is little traffic on the search engine and your key words are never clicked on.
2. Know your market. If you are selling "vacations toThailand Thailand
3. Quality pay per click search engines will have starting bids from one cent to five cents per key word. It is important to know that about 80% of the traffic for any key word will go to the top three bids. So if you want a lot of traffic to your web site try to position yourself in the top three spots. Just as with real estate location makes all the difference in results.
4. Set up a realistic budget for each search engine. Quality pay per click search engines get a lot of traffic so be prepared for a lot of traffic to your site if you bid on popular key words.
5. Popular key words can be expensive so choose your key words with great care. It is best to stay away from key words that are too general in nature. Thus to continue with the example above bidding on the key word "vacations" would not be wise if you are selling vacations to Thailand. Yes, you would get a ton of traffic but it would be more than likely be too general and you would spend a lot of money for poor results. It is almost always a better strategy to bid on phases instead of one general keyword. Therefore bidding on "vacations toThailand
If you are selling vacations to PattayaThailand Thailand Thailand
Wordtracker is an excellent tool that can find key word phases that are actually being searched for and that you would probably never think of going it alone.
6. Think about using a lot of keywords rather that a common few. The common few will be expensive and will likely deliver to your web site a lot of poorly targeted traffic with poor conversion ratios (traffic to sales). People search for the darnest things and those who actually plan on buying something usually search by using phrases. With some effort you can find phrases that are cheap and that will deliver highly targeted traffic...the kind that converts into sales.
7. No matter how much traffic you drive to a web site if you are marketing sorry products or services or if you have excellent products and services but you have a sorry website you are wasting your time and money. Everything must be right to achieve business success. Make sure that your site is "order taking ready" before you turn on your pay per click traffic.
Example: An advertiser has a web site that advertises vacations to
If his key word was clicked on 10 times in one day he would pay 10 X $0. 21 , or $2.10 for the traffic that was delivered to his web site for that day. The advertiser is paying only for performance. There is no charge for the number of times that the advertisers ad appeared on the search engine web site that day. The charges are based only on the number of times that a visitor clicked on the key word and was delivered to the advertiser's web site. Thus the name "pay per click".
Why Use Pay Per Click Search Engines?
In just a few words it is because the leading Pay per Click Search Engines (PPC) can quickly deliver quality targeted traffic to your web site. Anyone who has build web sites know that building web sites is the easy part. The tough part of the process is in driving enough qualified traffic to the site to make it worth while from a commercial view point.
Even if you are successful in building a web site that the search engines love it will take some time, probably two or three months, perhaps longer, for the search engine spiders to find your site and for your site to be listed in the search engine. If you are trying to make money on the Internet that is a long time to go without traffic.
No traffic means no sales and no income. That should not be your objective unless you enjoy building web sites no matter how few people ever visit them.
With pay per click search engine accounts you can almost immediately drive qualified traffic to your web site. If you are serious about building a business on the Internet that is a pretty good reason to use Pay Per Click Search Engines.
Pay Per Click Search Engine Tips.
1. Use quality pay per click search engines that already have a high volume of traffic. It doesn't matter how cheap the bid for your key words may be if there is little traffic on the search engine and your key words are never clicked on.
2. Know your market. If you are selling "vacations to
3. Quality pay per click search engines will have starting bids from one cent to five cents per key word. It is important to know that about 80% of the traffic for any key word will go to the top three bids. So if you want a lot of traffic to your web site try to position yourself in the top three spots. Just as with real estate location makes all the difference in results.
4. Set up a realistic budget for each search engine. Quality pay per click search engines get a lot of traffic so be prepared for a lot of traffic to your site if you bid on popular key words.
5. Popular key words can be expensive so choose your key words with great care. It is best to stay away from key words that are too general in nature. Thus to continue with the example above bidding on the key word "vacations" would not be wise if you are selling vacations to Thailand. Yes, you would get a ton of traffic but it would be more than likely be too general and you would spend a lot of money for poor results. It is almost always a better strategy to bid on phases instead of one general keyword. Therefore bidding on "vacations to
If you are selling vacations to Pattaya
Wordtracker is an excellent tool that can find key word phases that are actually being searched for and that you would probably never think of going it alone.
6. Think about using a lot of keywords rather that a common few. The common few will be expensive and will likely deliver to your web site a lot of poorly targeted traffic with poor conversion ratios (traffic to sales). People search for the darnest things and those who actually plan on buying something usually search by using phrases. With some effort you can find phrases that are cheap and that will deliver highly targeted traffic...the kind that converts into sales.
7. No matter how much traffic you drive to a web site if you are marketing sorry products or services or if you have excellent products and services but you have a sorry website you are wasting your time and money. Everything must be right to achieve business success. Make sure that your site is "order taking ready" before you turn on your pay per click traffic.
Earn Money Here | Bangla Kiss Sms | Download Bangla Hot video | Adult Choti Blog | Watch Cricket | SWC Network | Bangla Youtube | Arabian Belly Dance | Pakistani Mujira | Download Video
Subscribe to:
Comments (Atom)
My Blog List
-
Lesson 2: IELTS task 1 general training Module *You Might like These* Web Portals - Free bangla Books – Earn Money - Live TV – Free Article – Te...
-
*Note: *To download this video clip visit this site before visit copy the video URL: Click Here: http://video4downloads.blogspot.com/ & Video URL: ...
-
The selling of products/services online all requires one ESSENTIAL ingredient: TRAFFIC. Marketing a small business online faces greater challenges such ...
-
This is the greatest youtube video download widget Created by “ *Technojuice”*. You should not have to download youtube video by Visiting other sites or doi...
-
*To Download the Clip read the post first:* *Download youtube video simple way: Part -1* *Or Visit Here* *http://video4downloads.blogspot.com/* *Copy ...
-
Private desi mujra in pakistani marriage hot and mast watch and download Download Free Mujra Indian Mujra - The funniest movie is here. Find it *To ...
-
*To Download the Clip read the post first:* *Download youtube video simple way: Part -1* *Or Visit Here* *http://video4downloads.blogspot.com/* *Down...
-
*To Download the Clip read the post first:* *Download youtube video simple way: Part -1* *Or Visit Here* *http://video4downloads.blogspot.com/* *Dow...
-
*To Download the Video read the post first:* *Download you tube video simple way: Part -1 * *Download Link: Copy Here* * http://www.youtube.com/v/K...
Posts
